We'll show you how to evaluate the potential of your business.
1
Market Validation
Discover if people actually want your product or service.
2
Competitive Analysis
Identify who else is doing it and what makes you different.
3
Lean Business Plan
Create a one-page plan with just the essentials.
Week 2: Customer Discovery
Understand your ideal customers and how to access them.
Ideal Customer
Define who will actually pay for your product or service.
Pain Points
Understand their habits, needs, and buying behaviors.
Customer Journey
Map how they go from stranger to paying customer.
Week 3: Revenue Reimagined
Diversify your revenue streams minimize the role of tourism in your success equation.
Sales Channels
Determine where your ideal customers are and how you can access them
Pricing Strategy
Learn how to set profitable prices that reflect value.
Diversify
Why you should expand your reach and tap new markets.
Week 4: Reality Check
Break-Even Basics
Calculate how much you need to make to survive in Maui.
Capacity Planning
Assess how much you can realistically handle.
Startup Costs
Identify what it will take to launch on the island.
Week 5: Marketing Strategy
Discover how to take your business to market!
Marketing Channels
A marketing channel is a method or platform a business used to reach and communicate with potential customers.
Brand Message
Your brand message defines your identity and positioning. It's strategic, conveying your values, vision and customer connection.
Your Pitch
Your pitch is short, punchy, and used for quick impact and conversion in networking and other high-touch settings.
Week 6: Creating Your Pitch Presentation
Launch Readiness
Demonstrate your readiness to launch
Demonstrate viability. Gather concrete data and insights, and build a strong case for the feasibility of your venture.
Show your potential.
Share key insights and information to support your recipe for success!
Week 7: Deliver Your Pitch!
Step into the spotlight to present your business idea and receive feedback from industry experts and peers. Convince the judges that your venture is the next big success story in Maui!
Week 8: Cohort Graduation!
Top 3 winners will be announced. Graduates will have time to eat together, network and celebrate their accomplishments. Graduates will be invited to join an exclusive mastermind group to continue their business development journey on Maui.
*Graduates will be invited to join an exclusive mastermind group!
Reality Check: Cohort Deliverables
Create business assets to utilize in the launch or relaunch of your business!
Lean Business Plan: Your Business idea, purpose, target customer, marketing strategy and more!
Customer Persona & Market Research: Understand your ideal customer, their unique insights and your competition!
Financial Feasibility Plan: Understand how much you need to sell to meet your professional and personal goals. Estimate start up costs and cash flow projections.
and more!
Reality Check!
Can Your Business (Idea) Succeed?
8
Weeks
Focused, actionable learning.
1:1
Support
Personalized coaching for doers.
100%
Feedback
Receive 1:1, peer and expert feedback!
Reality Check: Can Your Small Business Succeed?
A Cohort Orientation Event, Bring a Friend or Three!
email: angela.suffi@operationhope.org or call 808.500.1181 for more info