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An Orientation Event to The Reality Check Cohort!
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Important: This cohort is specially designed for Maui residents who plan to launch a new business and serve the needs of the Lahaina community and the surrounding areas.

LEARN MORE ABOUT THE COHORT, OPERATION HOPE and the MPOWER Program below!

The Reality Check Cohort!
Can Your Small Business Succeed?


A no-excuses, high-impact 8-week cohort for Maui entrepreneurs who are launching a business in Lahaina and the surrounding areas.


Operation HOPE and MPOWER


Learn about Operation HOPE & The MPOWER Program's impact on Maui in 2024!

Visit operationhope.org to learn about us and our work nationwide!




Week 1: Dream or Vision? You Decide


We'll show you how to evaluate the potential of your business.


1

Market Validation

Discover if people actually want your product or service.

2

Competitive Analysis

Identify who else is doing it and what makes you different.

3

Business Plan

Create a business plan with the essentials you need to get started.


Week 2: Customer Discovery

Understand your ideal customers and how to access them.


Ideal Customer

Define who will actually pay for your product or service.

Pain Points

Understand their habits, needs, and buying behaviors.

Customer Journey

Map how they go from stranger to paying customer.


Week 3: Revenue Reimagined


Diversify your revenue streams minimize the role of tourism in your success equation.

Sales Channels

Determine where your ideal customers are and how you can access them

Pricing Strategy

Learn how to set profitable prices that reflect value.

Diversify

Why you should expand your reach and tap new markets.


Week 4: Reality Check


Break-Even Basics

Calculate how much you need to make to survive in Maui.

Capacity Planning

Assess how much you can realistically handle.

Startup Costs

Identify what it will take to launch on the island.

Week 5: Marketing Strategy

Discover how to take your business to market!

Marketing Channels

A marketing channel is a method or platform a business used to reach and communicate with potential customers.

Brand Message

Your brand message defines your identity and positioning. It's strategic, conveying your values, vision and customer connection.

Your Pitch

Your pitch is short, punchy, and used for quick impact and conversion in networking and other high-touch settings.


Week 6: Creating Your Pitch Presentation
Launch Readiness

Demonstrate your readiness to launch

Demonstrate viability. Gather concrete data and insights, and build a strong case for the feasibility of your venture.


Show your potential.

Share key insights and information to support your recipe for success!


Week 7: Deliver Your Pitch!

Step into the spotlight to present your business idea and receive feedback from industry experts and peers. Convince the judges that your venture is the next big success story in Maui!

Week 8: Cohort Graduation!


Top 3 winners will be announced. Graduates will have time to eat together, network and celebrate their accomplishments. Graduates will be invited to join an exclusive mastermind group to continue their business development journey on Maui.

Reality Check: Cohort Deliverables
Create business assets to utilize in the launch or relaunch of your business!
  • Business Plan: Your Business idea, purpose, target customer, strategy and more!
  • Customer Persona & Market Research: Understand your ideal customer, their unique insights and your competition!
  • Financial Feasibility Plan: Understand how much you need to sell to meet your professional and personal goals. Estimate start up costs and cash flow projections.
  • Eligible* cohort graduates can win up to $10K in our pitch opportunity event!
  • 1st Place: $10k, 2nd Place: $6K, 3rd Place: $4K

*Eligibility requirements will be shared in writing with accepted cohort participants and reviewed during the orientation event with participants.

Reality Check!
Can Your Business (Idea) Succeed?
8
Weeks

Focused, actionable learning.

1:1
Support

Personalized coaching for doers.

100%
Feedback

Receive 1:1, peer and expert feedback!